“Walking” customers to the selling-rooms. After car salesmen qualify their customers as potential today- buyers, they try to excite the customers with an in-stock cars before “walking” them into selling-rooms. Once inside, the salesmen will fill-out all the necessary paperwork so the closers can enter to “take” their customers “over” and continue selling them. Once closers have their customers under “control,” they “work” them per their sales manager’s orders. If closers fail to yield enough profits, in the time allotted them, their sales managers continue the selling- process by replacing the initial closers. This changing of closers continues, until the customers have released enough up-front cash and trade-in equity to their sales managers! The allotted selling-time to “work” customers can be four or five hours.
Archive for December, 2008
December 5th, 2008
Tags: Business